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1 | The article is devoted to the psycholinguistic analysis of the traditional gender stereotypes of the Turkic peoples in the proverbs of the Altai and Yakut languages. We analyzed 210 proverbs, 124 proverbs in Altai and 86 proverbs in Yakut language, reflecting the gender stereotypes and social behavior of men and women. We used the methods of content- and intent-analysis with the aime of define the content and intentions of proverbs, their comparison. The proverbs of the Altaians and Yakuts reflect traditional generic and family relations, connected with androcratic (patriarchal) attitudes, regulation of gender differences, dichotomization of masculine and feminine, hierarchy of status of men and women. There are the androcentric attitudes, gender polarization and gender inequality in the traditional gender stereotypes of the proverbs of Altaians and Yakuts. The proverbs of the masculine stereotypes of Altaians and Yakuts contain the intentions “Instruction”, “Praise”, “Advice”, and “Evaluation”. The androcentric component is more pronounced in the masculine stereotypes of Yakut, than that of the Altaians stereotypes. The proverbs of the feminine stereotypes of Altaians and Yakuts contain the intentions “Caution”, “Exposure”, “Reprimand” and “Reproach”. The sexist component is more pronounced in the female stereotypes of the Yakuts, than that of the Altaians stereotypes. The masculine stereotypes of Altaians and Yakuts are more consistent than feminine stereotypes. Keywords: turkic languages, altai language, yakut language, paremia, proverbs, sayings, gender roles, gender stereotypes, male stereotypes, female stereotypes, androcentrism, androcracy, patriarchy, gender polarization | 940 | ||||
2 | The article considers the development of social attitudes including gender imperatives in Yakut mythology and epic. The analysis of the role of the character of Urung Aiyy Toyon in the formation of the patriarchal organization of the Yakut society is carried out. The character of Urung Aiyy Toyon was a patron of the new social order and a tool for supplanting the matrilineal community cult and its leading character the mistress of the Earth. The work highlights the stages of the historical development of the character of Urung Aiyy Toyon, associated with structural changes in the Yakut society during the process of transition from matrilineality to patrilineality, as well as the ideological function of this cult. The character of Urung Aiyy Toyon acted as a bearer of typical features of the social group of toyons, and myths about him turned out to be an active element of the structures of domination in the Yakut society. The cult of Urung Aiyy Toyon was formed and maintained as an ideological rationale for the power of the toyons, heads of individual patronymias. It was necessary in order to bring and strengthen the idea of a patriarchal organization in Yakut mythology. The character of Urung Aiyy Toyon is self-sufficient and does not need magical qualities and heroic deeds. For creators and consumers of mythology its social status as the head of the agnationalcommunitythe was most important. In the myth and the heroic epic of Olonkho, Urung Aiyy Toyon reinforces the patriarchal genealogy. In the cult of Urung Aiyy Toyon, the idea of male dominance is vividly represented and the tendencies that lead to the formation of a gender hierarchy in Yakut society are manifested. The mythology of Urung Aiyy Toyon was the rationale for the system of agnatic kinship, sanctifying the norms of customary law, reinforcing male dominance and women's subordinate position. The myth of Urung Aiyy Toyon appears as an active element of the structures of domination in Yakut society, which functioned as a tool for consolidating gender inequality and establishing the power of the Yakut toyons. Keywords: Yakuts, mythology, epos, olonkho, male images, female images, patriarchy, Urung Aiyy Toyon | 859 |